Typically, adding conversion tags such as Facebook’s conversion tag with Google Tag Manager is a breeze. Set up the custom HTML tag, place the conversion script and set the triggers to fire the conversion pixel. However, I found Facebook’s information for the conversion scripts to be fragmented, so I wanted to provide the complete overview here. Now, let’s add the Facebook conversion tag with Google Tag Manager.
Note that you will already need a Google Tag Manager account and you need the container placed on all of your site pages – or at least the pages you want to … Read More