There is nothing more frustrating than Web analytics data discrepancies. Particularly with paid ad referrals because you do not want to test in real time and cost yourself a click. No matter the spend. If you’ve been running search campaigns on BingAds you may find yourself asking why aren’t all my BingAds clicks showing in Analytics with UTM auto tagging.
First, I commend BingAds for UTM auto tagging as manually tagging each destination URL was a huge pain point with the platform. Not tracking the visits was foolish even when firing the conversion code at the BingAds platform. However, … Read More
As we all know, Google Analytics is a great Web Analytics and best of all it’s free. I’ve explained the basic necessities of Google Analytics before and you’ll note that there are some filters within that. Google Analytics filters can enhance your tracking and clean your data. There are many filters that are specific to a certain account, but these top 5 Google Analytics filters can benefit any Google Analytics install.
Adding Google Analytics Filters
In case you don’t have any filters you can find them very easily. Log in to your Google Analytics account > Admin tab > Filters… Read More
This is a quick walk through on how to override Google AdWords auto tagging with manual tags. Google’s resource on how to override Google AdWords auto tagging with manual tags can be found here. This didn’t show in many searches for me, surprisingly. Obviously, using auto tagging in Google AdWords is extremely important to maximize tracking and leverage parameters you can get otherwise. However, there are situations where it’s important to have both auto tagged campaigns and campaigns with your own UTM strings or manual tags, so it is important to know how to override Google AdWords auto tagging … Read More
This will be a quick walk through on how to build remarketing audience for non converting visitors in Google Analytics. To build a remarketing audience for non converting visitors in Google Analytics you will first need to have updated your tracking code to allow for building audiences via Analytics and seeing demographic and interest information. Note that when you build a remarketing audience in Google Analytics you can not use this audience for retargeting list for search ads campaigns (RLSA). You can use you use this list for Google display network and standard Google remarketing.
This is a quick walk through on how to track site search in Google Analytics. To be specific, we’ll be tracking your internal site search in Google Analytics. This is one of the more basic functions, but Google’s resource on this topic is not explicitly clear and the site search data does not show in Google Analytics in real time making for some unknown between implementing and tracking of site search in Google Analytics.
Your site search data will clean your URLs and deliver a report for you such as the below, and, yes, I know I chose some real … Read More
The destination URLs not Tagged Google Analytics alert is often accompanied by the equally annoying Tracking Code Mismatch Google Analytics alert. Google Analytics has recently become very, we’ll say, good about alerting you of errors with your data. I’ve covered the redundant hostnames Google alert before. Many people have seen these alerts and are wondering what’s going on. So, what do the destination URLs not tagged Google Analytics alert as well as the Tracking Code Mismatch Google Analytics alert mean? First, this is what I’ve seen and you’re seeing:
Destination URLs not Tagged Google Analytics Alert:
Effective October 14, 2014 Google Analytics started providing Webmasters with the Redundant Hostnames, Property http://www.domain.com is receiving data from redundant hostnames:
The good news is that there is a quick fix to the redundant hostnames notification in Google Analytics. The better news is that the fix to the redundant hostnames will help your site perform in automated, bot, reviews including those of Google when determining your organic rankings.
Why Did I Receive the Redundant Hostnames Notification in Google Analytics?
The redundant hostnames notification in Google Analytics will appear when two or more variations of your website pages are returning … Read More
Many don’t know that it is now possible to see demographic and interest information in Google Analytics of their site visitors, but it is. I have also speculated in the past that this is why Google hides organic keyword referral data because you can only see this information for users logged into a Google property. The same quick steps below can be used for building a remarketing audience through Google Analytics.
Below is How to See Demographic and Interest Information in Google Analytics
You’ll need an Analytics account – create one if you haven’t already!
This post quickly details how to verify proper Analytics code placement.
Time would be wasted writing about the importance of Analytics. There are only a handful of website tracking tools and an even smaller number that offer this service for free. Why yes, most agencies who present their own “proprietery” reporting are simply white-labeling data from the free tool Google Analytics. I’m going to skip over what Google covers in the JS code installation section and jump to how you can verify that the code is placed across every page desired on your site.