Google Tag Manager is great. Out of the box, it lets you track site engagement that would have required manually tagging on-page elements in your code in the past. This site engagement can be configured to trigger events and then these events can trigger goals. These goals can then easily be imported into Google AdWords from Google Analytics. However, BingAds does not link to Analytics and even with UTM auto-tagging enabled you will need to configure your BingAds conversion tag to fire in addition to your Google Analytics goals.
BingAds conversion tags by default can be configured to fire on … Read More
There is nothing more frustrating than Web analytics data discrepancies. Particularly with paid ad referrals because you do not want to test in real time and cost yourself a click. No matter the spend. If you’ve been running search campaigns on BingAds you may find yourself asking why aren’t all my BingAds clicks showing in Analytics with UTM auto tagging.
First, I commend BingAds for UTM auto tagging as manually tagging each destination URL was a huge pain point with the platform. Not tracking the visits was foolish even when firing the conversion code at the BingAds platform. However, … Read More