Demographics Google Analytics

See Demographic and Interest Information in Google Analytics

Many don’t know that it is now possible to see demographic and interest information in Google Analytics of their site visitors, but it is. I have also speculated in the past that this is why Google hides organic keyword referral data because you can only see this information for users logged into a Google property. The same quick steps below can be used for building a remarketing audience through Google Analytics.

Below is How to See Demographic and Interest Information in Google Analytics

  1. You’ll need an Analytics account – create one if you haven’t already!
  2. Go to Adming > Property
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