Google Tag Manager is extremely powerful. Most website interaction can be tracked without any customization, but, alas do not pass the interaction values by default. This makes tracking the embedded videos a bit more high-touch. In this post, we’re going to track YouTube videos with Google Tag Manager in WordPress and tie it to applicable events in Google Analytics.
First, to track the embedded videos, we will be using a plugin. I typically hard code the Google Tag Manager code, but this plugin is starting to sway my recommendations. A little. If you do not want to use a plugin … Read More
Google Tag Manager has no shortage of functionality, but often the challenge becomes how to unlock this potential. In this post, I will cover how to track div clicks in Google Tag Manager by using the CSS Selector property.
There are many reasons you may need to specify a CSS div as the most descriptive element on a page to pass events to Google Analytics. If no unique class id, anchor text etc. are available it whittles down your options for tracking clicks in Google Analytics, but rest assured that you can track ALL div clicks in Google Tag Manager … Read More
I’ve covered how to track mailto: clicks as events in Google Tag Manager before. Well, Google has updated their entire Google Tag Manager interface and with has come many changes. Without diving into the specifics of the changes, I’m going to show you how to track email clicks in Google Tag Manager V2. We will set these up to trigger events for Google Analytics. These events will instantly be visible in Google Analytics; you can also set these events to track as goals in Google Analytics.
The benefit of tracking email clicks as conversions is you can know the … Read More
There is nothing more frustrating than Web analytics data discrepancies. Particularly with paid ad referrals because you do not want to test in real time and cost yourself a click. No matter the spend. If you’ve been running search campaigns on BingAds you may find yourself asking why aren’t all my BingAds clicks showing in Analytics with UTM auto tagging.
First, I commend BingAds for UTM auto tagging as manually tagging each destination URL was a huge pain point with the platform. Not tracking the visits was foolish even when firing the conversion code at the BingAds platform. However, … Read More
As we all know, Google Analytics is a great Web Analytics and best of all it’s free. I’ve explained the basic necessities of Google Analytics before and you’ll note that there are some filters within that. Google Analytics filters can enhance your tracking and clean your data. There are many filters that are specific to a certain account, but these top 5 Google Analytics filters can benefit any Google Analytics install.
Adding Google Analytics Filters
In case you don’t have any filters you can find them very easily. Log in to your Google Analytics account > Admin tab > Filters… Read More
This is a quick walk through on how to track outbound clicks in Google Tag Manager. There are a number of reasons to track outbound clicks in Google Tag Manager. For example, you want to fire an event for people clicking a download file. Maybe you want to track outbound clicks in Google Tag Manager to track social media clicks or clicks to Google Maps if you don’t iFrame them. These steps are very similar to tracking mailto clicks, in Google Tag Manager. This works for any internal site click for that matter.
This is a quick walk through on how to override Google AdWords auto tagging with manual tags. Google’s resource on how to override Google AdWords auto tagging with manual tags can be found here. This didn’t show in many searches for me, surprisingly. Obviously, using auto tagging in Google AdWords is extremely important to maximize tracking and leverage parameters you can get otherwise. However, there are situations where it’s important to have both auto tagged campaigns and campaigns with your own UTM strings or manual tags, so it is important to know how to override Google AdWords auto tagging … Read More
This will be a quick walk through on how to build remarketing audience for non converting visitors in Google Analytics. To build a remarketing audience for non converting visitors in Google Analytics you will first need to have updated your tracking code to allow for building audiences via Analytics and seeing demographic and interest information. Note that when you build a remarketing audience in Google Analytics you can not use this audience for retargeting list for search ads campaigns (RLSA). You can use you use this list for Google display network and standard Google remarketing.
This is a quick walk through on how to track site search in Google Analytics. To be specific, we’ll be tracking your internal site search in Google Analytics. This is one of the more basic functions, but Google’s resource on this topic is not explicitly clear and the site search data does not show in Google Analytics in real time making for some unknown between implementing and tracking of site search in Google Analytics.
Your site search data will clean your URLs and deliver a report for you such as the below, and, yes, I know I chose some real … Read More
The process to track mailto clicks as events in Google Tag Manager is easy using the auto-tag events. Google’s less detailed resource to track mailto clicks as events in Google Tag Manager can be found here. When looking to track mailto clicks as events in Google Tag Manager I had difficulty finding a good, thorough resource that didn’t have me include a bunch of unnecessary rules. You need the mailto click listener tag and the tag tying this to an event. One tag can capture multiple mailto clicks as events and separate them.