Google Analytics is a great, though flawed, tool. It has endless potential and can accomplish most of your website tracking goals for the low price of free. Without diving into advanced setup or getting into unique situations I cover the basic necessities of a Google Analytics setup. I do not use Google Tag Manager, which is great, for this example.
The steps below will get you off the ground with accurate tracking and some recommendations of mine for cleaner data in Universal Analytics.
Necessities of a Google Analytics Setup
- Log into Google Analytics – Click “Admin” – “Create