I’ve covered how to track mailto: clicks as events in Google Tag Manager before. Well, Google has updated their entire Google Tag Manager interface and with has come many changes. Without diving into the specifics of the changes, I’m going to show you how to track email clicks in Google Tag Manager V2. We will set these up to trigger events for Google Analytics. These events will instantly be visible in Google Analytics; you can also set these events to track as goals in Google Analytics.
The benefit of tracking email clicks as conversions is you can know the … Read More