I’ve covered how to track mailto: clicks as events in Google Tag Manager before. Well, Google has updated their entire Google Tag Manager interface and with has come many changes. Without diving into the specifics of the changes, I’m going to show you how to track email clicks in Google Tag Manager V2. We will set these up to trigger events for Google Analytics. These events will instantly be visible in Google Analytics; you can also set these events to track as goals in Google Analytics.
The benefit of tracking email clicks as conversions is you can know the … Read More
The process to track mailto clicks as events in Google Tag Manager is easy using the auto-tag events. Google’s less detailed resource to track mailto clicks as events in Google Tag Manager can be found here. When looking to track mailto clicks as events in Google Tag Manager I had difficulty finding a good, thorough resource that didn’t have me include a bunch of unnecessary rules. You need the mailto click listener tag and the tag tying this to an event. One tag can capture multiple mailto clicks as events and separate them.