Google Tag Manager is extremely powerful. Most website interaction can be tracked without any customization, but, alas do not pass the interaction values by default. This makes tracking the embedded videos a bit more high-touch. In this post, we’re going to track YouTube videos with Google Tag Manager in WordPress and tie it to applicable events in Google Analytics.
First, to track the embedded videos, we will be using a plugin. I typically hard code the Google Tag Manager code, but this plugin is starting to sway my recommendations. A little. If you do not want to use a plugin … Read More