Links still benefit SEO. There are no better backlinks than those that have the potential of driving actual traffic such as social media links. Below are results reviewing many popular social channels for search engine, or SEO, signals and not visitor click-through value, sharing etc. Most of these social networks are new profiles, so the value at current is mainly limited to what SEO value the social media links Google and the other search engines follow to improve rankings. This infancy made for a test free of many variables. So, which social media links does Google like?
Google Webmaster Tools
Google Analytics is a great, though flawed, tool. It has endless potential and can accomplish most of your website tracking goals for the low price of free. Without diving into advanced setup or getting into unique situations I cover the basic necessities of a Google Analytics setup. I do not use Google Tag Manager, which is great, for this example.
The steps below will get you off the ground with accurate tracking and some recommendations of mine for cleaner data in Universal Analytics.
Necessities of a Google Analytics Setup
- Log into Google Analytics – Click “Admin” – “Create