There is nothing more frustrating than Web analytics data discrepancies. Particularly with paid ad referrals because you do not want to test in real time and cost yourself a click. No matter the spend. If you’ve been running search campaigns on BingAds you may find yourself asking why aren’t all my BingAds clicks showing in Analytics with UTM auto tagging.
First, I commend BingAds for UTM auto tagging as manually tagging each destination URL was a huge pain point with the platform. Not tracking the visits was foolish even when firing the conversion code at the BingAds platform. However, … Read More