This will be a quick walk through on how to build remarketing audience for non converting visitors in Google Analytics. To build a remarketing audience for non converting visitors in Google Analytics you will first need to have updated your tracking code to allow for building audiences via Analytics and seeing demographic and interest information. Note that when you build a remarketing audience in Google Analytics you can not use this audience for retargeting list for search ads campaigns (RLSA). You can use you use this list for Google display network and standard Google remarketing.
Links still benefit SEO. There are no better backlinks than those that have the potential of driving actual traffic such as social media links. Below are results reviewing many popular social channels for search engine, or SEO, signals and not visitor click-through value, sharing etc. Most of these social networks are new profiles, so the value at current is mainly limited to what SEO value the social media links Google and the other search engines follow to improve rankings. This infancy made for a test free of many variables. So, which social media links does Google like?
There are hundreds (thousands?) of rank tracking platforms that you can use, so I’m certain I haven’t tried them all, but of those I have used I wanted to provide my top 5 rank tracking platforms. These aren’t in any order because all have pros and cons. There are also no affiliate links here; I don’t make any money off this site. I’ve used some rank tracking platforms that have now been shuttered such as RavenTools, so hopefully this list is current to late 2014.
Troubleshooting and validating Google Analytics can be a pain. Google Analytics browser extensions are meant to help troubleshoot and debug Analtyics and can be a huge help. There are a number of useful Google Analytics browser extensions, but I wanted to outline what is in my opinion are the Top 5 Google Analytics Browser Extensions.
My Top 5 Google Analytics Browser Extensions
Effective October 14, 2014 Google Analytics started providing Webmasters with the Redundant Hostnames, Property http://www.domain.com is receiving data from redundant hostnames:
The good news is that there is a quick fix to the redundant hostnames notification in Google Analytics. The better news is that the fix to the redundant hostnames will help your site perform in automated, bot, reviews including those of Google when determining your organic rankings.
Why Did I Receive the Redundant Hostnames Notification in Google Analytics?
The redundant hostnames notification in Google Analytics will appear when two or more variations of your website pages are returning … Read More
With the increasing complexity of search engine algorithms it is difficult to know what has been devalued or gained in importance in terms of on-site optimization. There is often debate on the importance of image alt attribute, and many wonder if image alt attributes still work for SEO. I can say with confidence, and provide examples below, that image alt attributes do indeed still work for SEO. In fact, they are arguably one of the most important on-site elements you can optimize because they open your website up to a new vertical in search engine results for “image” searches.… Read More
Google Analytics is a great, though flawed, tool. It has endless potential and can accomplish most of your website tracking goals for the low price of free. Without diving into advanced setup or getting into unique situations I cover the basic necessities of a Google Analytics setup. I do not use Google Tag Manager, which is great, for this example.
The steps below will get you off the ground with accurate tracking and some recommendations of mine for cleaner data in Universal Analytics.
Many don’t know that it is now possible to see demographic and interest information in Google Analytics of their site visitors, but it is. I have also speculated in the past that this is why Google hides organic keyword referral data because you can only see this information for users logged into a Google property. The same quick steps below can be used for building a remarketing audience through Google Analytics.
Below is How to See Demographic and Interest Information in Google Analytics
You’ll need an Analytics account – create one if you haven’t already!
I’ve seen plenty examples of online ads go wrong, but this Google Product Listing Ad Fail (PLA Fail) was so egregiously bad that I couldn’t help, but share.
Check out the below snapshot of the ad. I was shopping around for an ergonomic mouse pad, and to my astonoshment I see a listing for a $1,000 and $500 mouse pad. I posed the question to my social media friends (well, connections really), “who’s in the market for a $1,000 mouse pad?”
Check out the Google Product Listing Ad Fail below:
That’s a Google Product Listing Ad fail if I’ve … Read More